The Team Behind Rootique
A passionate collective of innovators, scientists, and beauty enthusiasts united by one goal: making scalp wellness effortless for all.
Our Mission & Values
Born from personal struggle, built on innovation.
Pioneering Progress
We challenge conventions to create better possibilities.
Consistency, Always
Excellence is built through everyday discipline.
Better Outcomes
Every decision starts with meaningful impact.
Denise Wu
Founder & CEO
Serial entrepreneur with a personal mission to transform scalp wellness through technology
Innovation Team
Technology & Design
Cross-functional experts bridging beauty science, engineering, and user experience
Community Care
Customer Success
Dedicated to supporting every customer's journey to consistent, effortless scalp care
Our journey
to Scalp Care
2019The SparkDenise took a photo by the gorgeous Lake Annecy, but was affected by the extent of her hair loss. She needed to find a better solution.
2022Deep ResearchRootique was formed with a mission — to make scalp care effortless.
2023Product DevelopmentAfter months of development and validation, our DUO was officially launched!
2024Crowd FundedWith the generous support of 1.5k+ Indiegogo backers around the world, DUO-1 successfully reached its funding goal and entered production.
2025Continued RefinementBuilding on the lessons and feedback from DUO-1, we spent the year refining, testing, and rethinking every detail.
2026DUO Gen 2 LaunchedWe continue to build our presence, and focus on growing a community united by better daily routines.
We didn't build this alone.
We are so grateful for the generous support from backers globally, who believed in our mission before the product even existed. The first version wasn't perfect, but every piece of feedback was heard, and is built into what the DUO is today.
countries
crowdfunding backers
